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BOLD BLOG Lesson (33).The #1 most important thing

Posted by Bold n Boasy Entertainment on July 2, 2015 at 6:10 AM

When you tell your story, you want to be sure your fans are listening, right?

Well, despite the huge popularity of social media, EMAIL is still the most effective form of online marketing. Whenever you encourage fans to purchase your music, watch a YouTube video, or leave a positive review, you’re going to get better results from a well-written email than from a series of tweets or Facebook posts — partially because only a small percentage of your followers on social media will see those posts, but also because studies show fans are far more likely to take action based on an email. Plus, when you collect a fan’s email address, you have the opportunity to continue telling your story to them over the longhaul, and you’ll have repeated opportunities to sell your music too. But there’s another important reason why you should be focusing most of your marketing efforts on building your email list: you need to OWN your fan relationships. When you build a following on social media platforms like Facebook and Twitter, those companies are in control of not only HOW and WHEN you communicate with fans, but also WHO gets to see your content. Plus, remember Myspace? You don’t want to spend years collecting likes on Facebook only to lose those fan connections to changes in social media trends or functionality. Your email list is forever!

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