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BOLD BLOG Lesson (34).Prioritize your artiste / band website

Posted by Bold n Boasy Entertainment on July 3, 2015 at 8:00 AM

Nowadays, “web presence” is a big part of telling your story. In fact, the majority of your fans will probably discover you ONLINE first. When it comes to establishing your web presence, your band website is more important than any single social media platform. Here are four reasons why:

1. You need design control Social media = generic profiles plastered with ads and other distractions. With your own site, you create a design that suits your vibe and functions the way you need it to. Plus, the layout won’t change unexpectedly overnight. (We’re looking at YOU Facebook!)

2. You need to own your fan relationships As mentioned above, social media platforms come and go. Your website is here to stay. When a visitor to your site provides you with their contact info, YOU own that relationship — NOT Facebook or Twitter — and YOU get to decide how and when you communicate with those fans.

3. You need to create a rewarding user experience Facebook wants users to click on paid ads for smartphones, laptops, and blow dryers. They want you to play MafiaWars and Farmville. It’s how they pay the bills (oh, and shareholders, too). On your own site, you call the shots. You can create a rich experience that feels more focused, personal, and clutter-free.

4. You need your own Dot Com What’s easier to say and remember, “ElvisPresley.com” or “Facebook.com/ElvisPresleyMusic?” Which do you think Google likes more when someone is searching online? Owning your band’s domain name keeps things simple for you AND your fans. Plus, you don’t want someone else snagging that URL!

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