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Bold'n'Boasy Entertainment

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BOLD BLOG Lesson (35). Your website is like a train station,

Posted by Bold n Boasy Entertainment on July 6, 2015 at 7:35 AM

Think of your website as your central headquarters where you’ll house most of your original content, blog posts, tour diaries, interviews, music store, etc. From this hub you’ll “push content out” to your satellite offices — your social media profiles! Another way to envision this process is to imagine that your website is a train station and the various social media services you use are inbound and outbound trains that your fans will travel on. Some travelers are riding the inbound Twitter or Facebook train; they’ll see a status update or tweet that leads them to your website. Other travelers are already at the train station, checking out a YouTube video or Instagram photograph that you’ve embedded on your website, and off they go — bound for one of your satellite offices. The important thing is that your fans visit your website at SOME POINT during the promotion/engagement process, and that you encourage them to subscribe to your email newsletter, download a free MP3, purchase music, leave a blog comment, watch an embedded YouTube video, share your content with friends, come see you perform live, or follow you on social media.

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Categories: ENTERTAINMENT NEWS

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