|Posted by Bold n Boasy Entertainment on May 12, 2016 at 11:10 AM|
Apple Music is set to make big changes over the summer, Nelly Furtado has joined the long list of artists hitting out a YouTube for underpaying musicians, and Radiohead blackballs Spotify with their new album.
For the past ten months, Apple Music has been facing the same question from the upper echelons of the music business: when are you going to go big on marketing?
Unlike Spotify, Apple doesn’t have to rely on investment bucks to fuel its promotion – it can turn to its $200bn-plus in cash reserves.
So far, though, Apple Music’s advertising push has only occasionally reached mainstream levels – certainly when compared to the likes of its Beats by Dre devices.
That’s all about to change.
According to Bloomberg, Apple Music is getting an overhaul at WWDC in June – the San Francisco event which the Cupertino giant used to launch the service last year.
(MBW has also been told by label sources that a major redesign is coming, but pegged for a ‘pre-September’ public launch.)
Following what Bloomberg calls a “management shakeup”, Apple Music’s new look is being overseen by content head Robert Kondrk and Nine Inch Nails frontman Trent Reznor. Apple’s renowned design boss Jony Ive is also involved, along with Jimmy Iovine and Eddy Cue.
The revamp will focus on making the app more intuitive, according to the report, while Apple “also plans to better integrate its streaming and download businesses and expand its online radio service”.
By the end of this process, says Bloomberg, “The changes will be accompanied by a marketing blitz to lure more customers to the $10-per-month streaming service.”
Music to the major labels’ ears.
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